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	<title>Outside Look &#187; Ben</title>
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	<link>http://www.outsidelook.com</link>
	<description>Small Business Research and Consulting</description>
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		<title>Is Kwedit For Real?</title>
		<link>http://www.outsidelook.com/2010/02/05/is-kwedit-for-real/</link>
		<comments>http://www.outsidelook.com/2010/02/05/is-kwedit-for-real/#comments</comments>
		<pubDate>Fri, 05 Feb 2010 17:56:13 +0000</pubDate>
		<dc:creator>Ben</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.outsidelook.com/?p=66</guid>
		<description><![CDATA[I was following the commentary about Kwedit Thursday, like I think a lot of payments professionals, my initial reaction was something between &#8216;how cute&#8217; and &#8217;seems a little crazy.&#8217; Glenbrook and Finextra didn&#8217;t have a lot of commentary, but TechCrunch was certainly optimistic. Over the course of the day as I thought about it more, [...]]]></description>
			<content:encoded><![CDATA[<p>I was following the commentary about <a href="http://www.kwedit.com/">Kwedit</a> Thursday, like I think a lot of payments professionals, my initial reaction was something between &#8216;how cute&#8217; and &#8217;seems a little crazy.&#8217; <a href="http://www.paymentsnews.com/2010/02/kwedit-announces-new-payment-services-for-digital-content-virtual-goods.html">Glenbrook</a> and <a href="http://www.finextra.com/news/fullstory.aspx?newsitemid=21041">Finextra</a> didn&#8217;t have a lot of commentary, but <a href="http://www.techcrunch.com/2010/02/03/kwedit-launches-the-first-completely-unreliable-payment-network">TechCrunch</a> was certainly optimistic. Over the course of the day as I thought about it more, it became more clear that Kwedit could really take off. I was pleased to open my Google Reader this morning and find that <a href="http://www.netbanker.com/2010/02/launches_kwedit_allows_gamers_to_pay_for_virtual_goods_with_real_credit.html">NetBanker</a> had hit on a few of the key reasons I think this can take off:</p>
<blockquote><p>
I&#8217;m not a gamer myself, but as a parent, I understand the pull of online games and look forward to the day when I don&#8217;t have to hand over my credit card for use on some site I barely understand. Some will argue that Kwedit needlessly encourages credit use in the pre-teen set (note 1). But as long as parents stay involved, Kwedit can actually be used to teach kids the importance of paying their bills.</p>
<p>So, if users take this option seriously, by paying down their virtual debt with real money, Kwedit could be huge (in which case, PayPal buys it of course). And it&#8217;s relatively low risk for the gaming companies because the virtual goods have a zero marginal cost.
</p></blockquote>
<p>First, the service isn&#8217;t focused on adults, but the tween/teen set. This means the cutesy artwork and terminology works. It also means the service hits a spot that is very poorly served today. Second, the goods this service allows said tweens/teens to buy have virtually no marginal cost. Finally, it exposes young people to credit and reputation at a younger age, which will hopefully help them learn some lessons of credit early.</p>
<p>I think the most critical aspect of what could make this a success, and possibly a lesson for all micropayment schemes for digital content. When it comes to paying small amounts for digital content, you don&#8217;t need everyone to pay! This is a pretty significant philosophical shift. For an awful long time, we have been very concerned that everyone who says they will pay, will actually pay. And if they don&#8217;t, the merchant is out the cost of good that went out the door. For many, many years it has been a must that bad payments get recovered.</p>
<p>With digital content, this has changed. By loosening up on whether the goods are paid for, services like Kwedit can allow merchants to capture a smaller piece of a much, much larger pie. For Kwedit&#8217;s merchants, there may be many, many customers willing, but unable to pay for goods. The risk that some of these customers may wind up not paying is far outweighed by the broader reach to those who do wind up paying.</p>
<p>In some respects, this isn&#8217;t all that much different from what TipJoy was trying to do, except it provides much more reason to pay, both by making payment the default, and providing consequences for non-payment.</p>
<p>We&#8217;ll see how things go, but it seems like a great way for providers of digital content to extend their reach with their target audience.</p>
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		<title>Power-Plunk</title>
		<link>http://www.outsidelook.com/2010/01/22/power-plunk/</link>
		<comments>http://www.outsidelook.com/2010/01/22/power-plunk/#comments</comments>
		<pubDate>Sat, 23 Jan 2010 02:00:22 +0000</pubDate>
		<dc:creator>Ben</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.outsidelook.com/?p=57</guid>
		<description><![CDATA[I try not to use this space to rant, so this is a little rant, and mostly constructive (I hope). At the same time, it just seems that most people think PowerPoint is Word with a landscape layout.
The other day I posted this tweet while on a corporate training web session. The experience reminded of [...]]]></description>
			<content:encoded><![CDATA[<p>I try not to use this space to rant, so this is a little rant, and mostly constructive (I hope). At the same time, it just seems that most people think PowerPoint is Word with a landscape layout.</p>
<p>The other day I posted <a href="http://twitter.com/benknieff/status/7917670159">this tweet</a> while on a corporate training web session. The experience reminded of scourge PowerPoint has become in corporate America. I am not, by any stretch, the first to discuss this misuse of PowerPoint (here is a <a href="http://www.davidairey.com/how-not-to-use-powerpoint/">great little video</a> on the topic, and <a href="http://www.google.com/search?source=ig&#038;hl=en&#038;rlz=&#038;q=good+use+of+powerpoint&#038;aq=0&#038;oq=good+use+of+power&#038;aqi=g1">here</a> are dozens of others). So, I&#8217;ve been thinking about why it seems that with all the good resources out there, why does PowerPoint continue to be misused and abused so completely?</p>
<p>I don&#8217;t think there is one single reason for this abuse, but I&#8217;ve come up with a few possibilities:</p>
<ol>
<li>Many people compose in PowerPoint when they know they will need to present in it. This leads to people thinking in a document paradigm, but composing in presentation software. One way to get around this is to outline and compose in Word, then migrate headers to PowerPoint while adding graphics and animations as appropriate.</li>
<li>Many people don&#8217;t know that PowerPoint has a &#8220;Notes&#8221; page. This could be because the default view (as far as I can tell) does not make this section visible, thus most people don&#8217;t use it. The result is most users will put all the information in the slides</li>
<li>There is a perception that anything in PowerPoint is inherently succinct and summarized. Anyone who has reviewed a 90 slide PowerPoint document with a half dozen bullets on each knows this is not true. Since presentations are, well, supposed to be presented, the content on any given slide, and the sum of the presentation should fit in the time allotted to the presentation.</li>
<li>PowerPoint has become the &#8220;executive choice&#8221; for communication. For better or worse, it seems senior management has come to expect PowerPoints rather than documents as the preferred method of communication. This leads people to attempt to cram document type content in to &#8220;decks&#8221; and often something gets lost along the way.</li>
</ol>
<p>I promised this would be constructive and not a rant, so I want to provide some examples of really good presentations.</p>
<ul>
<li>Netflix culture presentation:<br />
<img style="visibility:hidden;width:0px;height:0px;" border=0 width=0 height=0 src="http://counters.gigya.com/wildfire/IMP/CXNID=2000002.0NXC/bT*xJmx*PTEyNjQyMDkxNDE1NjUmcHQ9MTI2NDIwOTE*NTMwMyZwPTEwMTkxJmQ9c3NfZW1iZWQmZz*yJm89MGY3ODc5ZDA*N2Yz/NDJlY2I1MTZhZTExMmNkMGFlOWYmb2Y9MA==.gif" />
<div style="width:425px;text-align:left" id="__ss_1798664"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/reed2001/culture-1798664" title="Culture">Culture</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=culture9-090801103430-phpapp02&#038;stripped_title=culture-1798664" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=culture9-090801103430-phpapp02&#038;stripped_title=culture-1798664" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object>
<div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View more <a style="text-decoration:underline;" href="http://www.slideshare.net/">presentations</a> from <a style="text-decoration:underline;" href="http://www.slideshare.net/reed2001">Reed Hastings</a>.</div>
</div>
<p>
This presentation is great since each slide is simple, to the point, but the presentation stands alone and communicates well even without the presenter.</li>
<li>Steve Jobs &#8211; arguably the best presenter in the corporate world, Jobs provides a great example of the presentation augmenting the speaker rather than the other way around: <a href="http://www.businessweek.com/smallbiz/content/oct2009/sb2009106_706829.htm">Business Week &#8220;Uncovering Steve Jobs&#8217; Presentation Secrets&#8221;</a>, <a href="http://www.tuaw.com/2010/01/17/how-to-present-like-steve-jobs/">&#8220;How To Present Like Steve Jobs&#8221;</a></li>
<li><a href="http://www.presentationzen.com/">Presentation Zen</a> consistently has great examples and tips on presentations.</li>
</ul>
<p>Hopefully this isn&#8217;t too much of a rant and provides some useful resources.</p>
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		<title>What I Do</title>
		<link>http://www.outsidelook.com/2009/02/20/what-i-do/</link>
		<comments>http://www.outsidelook.com/2009/02/20/what-i-do/#comments</comments>
		<pubDate>Fri, 20 Feb 2009 07:42:30 +0000</pubDate>
		<dc:creator>Ben</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.outsidelook.com/?p=49</guid>
		<description><![CDATA[I&#8217;ve been meaning to post this since the first week of January, but I&#8217;ve been traveling too much. Here is a map of my domestic travel in 2008. 2009 is shaping up to be similar. Including the international travel, 2008 came out with over 170,000 flight miles, which is about 70% of the way to [...]]]></description>
			<content:encoded><![CDATA[<p>I&#8217;ve been meaning to post this since the first week of January, but I&#8217;ve been traveling too much. Here is a map of my domestic travel in 2008. 2009 is shaping up to be similar. Including the international travel, 2008 came out with over 170,000 flight miles, which is about 70% of the way to the moon, and over 2 weeks in the air. While it is tough to be away from home, it is great to see so many places and people. I wish this image, which is from <a href="http://www.flightmemory.com/">Flight Memory</a>, where I keep track of my flights, had thicker lines for the segments/cities that were more frequently traveled, but you get the idea.</p>
<p><img src="http://www.outsidelook.com/wp-content/uploads/2009/02/2008travel-300x173.png" alt="2008travel" title="2008travel" width="300" height="173" class="alignnone size-medium wp-image-53" /></p>
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		<title>I Have Seen the Future of Television</title>
		<link>http://www.outsidelook.com/2008/10/30/i-have-seen-the-future-of-television/</link>
		<comments>http://www.outsidelook.com/2008/10/30/i-have-seen-the-future-of-television/#comments</comments>
		<pubDate>Fri, 31 Oct 2008 03:47:01 +0000</pubDate>
		<dc:creator>Ben</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.outsidelook.com/?p=42</guid>
		<description><![CDATA[And it is not on cable, or satellite, or broadcast. It is on the net. In honor of Hulu&#8217;s first birthday, I wanted to share the very positive experience I&#8217;ve had over the last week, and why I think Hulu has some real potential.
It was just a few weeks ago that I finally started using [...]]]></description>
			<content:encoded><![CDATA[<p>And it is not on cable, or satellite, or broadcast. It is on the net. In honor of <a href="http://blog.hulu.com/2008/10/29/thanks-for-a-great-year">Hulu&#8217;s</a> first birthday, I wanted to share the very positive experience I&#8217;ve had over the last week, and why I think Hulu has some real potential.</p>
<p>It was just a few weeks ago that I finally started using <a href="http://www.hulu.com">Hulu</a>, and instantly I liked the interface, video quality, and selection. Finding new shows is always fun, and catching up on missed episodes of favorites is always nice. On my MacBook Pro, I&#8217;m quite happy with the picture quality, even in full screen mode. For me though, I just wasn&#8217;t using it much. I tend to watch TV and movies rather passively, for the most part, while catching up on my feeds in Google Reader or skimming FriendFeed, so watching shows on the computer just doesn&#8217;t appeal to me. But a week ago, that all changed. A week ago, I got an alpha invite for <a href="http://www.boxee.tv/">Boxee</a>. After following <a href="http://www.tuaw.com/2008/10/01/install-boxee-or-xbmc-on-an-apple-tv/http://www.tuaw.com/2008/10/01/install-boxee-or-xbmc-on-an-apple-tv/">instructions linked to from The Unofficial Apple Weblog</a> I had Boxee running on my AppleTV in about 10 minutes. And that&#8217;s when everything changed.</p>
<p>First, Boxee is working really well for me &#8211; better than an average beta &#8211; and the real winner is now I can watch Hulu on my home theatre. This makes Comcast OnDemand look like my modest book collection compared to the San Francisco Public Library. In the last week, the cable box has been on only a few times, for specific shows. On the big screen, the video quality isn&#8217;t perfect, but not too shabby at all. BTW, I love my AppleTV, and buy way too much from iTunes Store, where the quality is excellent and there are no commercials (and I can bring things with me on my iPhone), but I still think Hulu + Boxee is pretty cool, and lets me watch things I probably wouldn&#8217;t pay for.</p>
<p>So, why do I think Hulu is so great and can be successful? A few key ideas:</p>
<ul>
<li>Content is king &#8211; Hulu has pretty solid library of content, and it keeps growing. There is also a great variety, so it is not single purpose.</li>
<li>Fresh content &#8211; related, much of the content isn&#8217;t very old (a few days or weeks), so it is easy to catch that Daily Show that you missed, or last week&#8217;s episode of whatever the kids are watching today.</li>
<li>Immediacy &#8211; damn, it&#8217;s fast. Hit play, just a few seconds and the video starts. No waiting for downloads, and I have only experienced a few very short hiccups in playback.</li>
<li>The advertising doesn&#8217;t suck &#8211; OK, most everyone sort of hates advertising, but Hulu has scored with their adverts. First, there is a little counter telling you how long till the advert is over &#8211; 15 to 30 seconds, so you know how long to wait. Second, the commercials are short, and since you can pause the show, there is no reason to jump up to hit the loo or kitchen during the commercial &#8211; greatly increases the chances of actually watching and remembering them.</li>
</ul>
<p>So, congratulations Hulu, you guys have solved a lot of problems with delivering &#8216;mainstream&#8217; video content over the internet. With Boxee, it&#8217;s the perfect solution for me, and I think just the beginning of delivering more and more video content to the living room TV.</p>
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		<title>Evernote &#8211; My Surrogate Memory</title>
		<link>http://www.outsidelook.com/2008/10/11/evernote-my-surrogate-memory/</link>
		<comments>http://www.outsidelook.com/2008/10/11/evernote-my-surrogate-memory/#comments</comments>
		<pubDate>Sun, 12 Oct 2008 03:18:56 +0000</pubDate>
		<dc:creator>Ben</dc:creator>
				<category><![CDATA[Tools]]></category>

		<guid isPermaLink="false">http://www.outsidelook.com/?p=39</guid>
		<description><![CDATA[I thought it would nice to review some web tools after the buzz around them has died down, and after a period of use that proves their value. The first in this category is Evernote. Evernote is a multi-client, multi-access, multimedia notes application.
Why Evernote is so valuable to me:

Ubiquitous Access &#8211; providing iPhone, Mac, Windows [...]]]></description>
			<content:encoded><![CDATA[<p>I thought it would nice to review some web tools after the buzz around them has died down, and after a period of use that proves their value. The first in this category is <a href="http://www.evernote.com">Evernote</a>. Evernote is a multi-client, multi-access, multimedia notes application.</p>
<p>Why Evernote is so valuable to me:</p>
<ul>
<li>Ubiquitous Access &#8211; providing iPhone, Mac, Windows and Windows Mobile applications, a bookmarklet, FireFox extension, and Outlook add on, in addition to the web application, it is easy to add and access information through Evernote from anywhere.</li>
<li>Multimedia &#8211; many types of information can be stored from links, clips of pages, full web pages, pictures, PDFs, just about any sort of data you might find on the web or your machine, you can pop it in Evernote along with tags and comments, and recently location information for notes posted through the iPhone application.</li>
<li>Search &#8211; of course search is available in many applications, Evernote is pretty great at search, and one of the reasons is the OCR like capability to extract text from photos of things like whiteboards. This really rocks in terms of usability</li>
</ul>
<p>This all adds up to an application that is so readily available, and easy to put things in to, and so easy to get information out of, its hard not to use it. I&#8217;ve been using Evernote to capture a variety of things including web pages and clips of pages for project research (faster and richer than Google Notebook), snapshots of whiteboard sessions, wine labels and tasting notes, key facts from meetings, restaurant notes, and the exact locations of photos for later tagging.</p>
<p>The ubiquity and ease of use drive the overall value. I have yet to find a tool that offers these two attributes in such abundance. It is a great example of the tool working with you rather than against you.</p>
<p>Every tool has a few weaknesses, but I haven&#8217;t found many. The version of the current Windows application is a little difficult to navigate between and within notes &#8211; especially longer ones such as full web pages, but a little practice and it gets easier. The syncing of iPhone notes doesn&#8217;t seem to always go through, occasionally leaving some notes on the iPhone but not yet available elsewhere. This is to be expected since a good connection isn&#8217;t always available, and the iPhone doesn&#8217;t let the app run in the background for automatic syncing. Launching the Evernote app in the presence of a good signal automatically starts the syncing.</p>
<p>As with many of the newer apps coming out, Evernote operates on a freemium model &#8211; the basic free account allows 40MB of uploads per month, with a paid account at $5/month or $45/year allowing 500MB of uploads per month (note these are uploads, not total storage). I&#8217;ve found that 40MB has been more than enough for the first few months of use  &#8211; but as I use it more, I get closer and closer to the limit &#8211; and as I do, I become more and more willing/interested in upgrading to the paid account.</p>
<p>And this is the other beauty of Evernote &#8211; it works so well it draws you in, and leads you to the paid version naturally, organically, willingly. This is why I think Evernote will be a long term success. Hopefully they will also offer some sort of private or corporate implementation as well &#8211; this could be a great thing for many medium and even large businesses to &#8220;employee-source&#8221; all sorts of knowledge within an organization and/or relevant to an organization quickly and easily.</p>
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		<title>Cleaning Grimy MacBook Pro or G4</title>
		<link>http://www.outsidelook.com/2008/08/23/cleaning-grimy-macbook-pro-or-g4/</link>
		<comments>http://www.outsidelook.com/2008/08/23/cleaning-grimy-macbook-pro-or-g4/#comments</comments>
		<pubDate>Sat, 23 Aug 2008 20:26:20 +0000</pubDate>
		<dc:creator>Ben</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.outsidelook.com/?p=37</guid>
		<description><![CDATA[I&#8217;ve been preparing my old PowerBook G4 to give to my in-laws since I have a MacBook Pro and bought the wife a new MacBook. One of the things that happens with a lot of use of the aluminum keyboards is a build up of grime and oils. There is a lot of information out [...]]]></description>
			<content:encoded><![CDATA[<p>I&#8217;ve been preparing my old PowerBook G4 to give to my in-laws since I have a MacBook Pro and bought the wife a new MacBook. One of the things that happens with a lot of use of the aluminum keyboards is a build up of grime and oils. There is a lot of information out there about what to do with liquid spills, but not a lot about basic cleaning.</p>
<p>Apple does not recommend using any solvents, and I found a lightly damp towel wasn&#8217;t doing the trick. Nail polish remover was out, too strong of a solvent (I assume solvents will take the letters off the keys), and I couldn&#8217;t find any rubbing alcohol, but we did have some nice Russian vodka. With a few Q-tips, a shallow dish of vodka and a dry towel, the keyboard was almost like new in 15 minutes of swabbing and wiping. One of the good things about vodka is the purity and high alcohol content &#8211; any little over drips evaporate before getting to any circuitry. </p>
<p>I would recommend using only pure vodka &#8211; flavored vodkas might smell nice, but I image probably leave a bit of residue. The best part &#8211; you can have a shot for yourself <img src='http://www.outsidelook.com/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /> </p>
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		<title>Why Is Blogging Hard?</title>
		<link>http://www.outsidelook.com/2008/06/26/why-is-blogging-hard/</link>
		<comments>http://www.outsidelook.com/2008/06/26/why-is-blogging-hard/#comments</comments>
		<pubDate>Thu, 26 Jun 2008 05:38:42 +0000</pubDate>
		<dc:creator>Ben</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.outsidelook.com/?p=34</guid>
		<description><![CDATA[It doesn&#8217;t take more than a quick look at this blog&#8217;s archive to see that bogging can seem to be hard. I don&#8217;t publish as regularly as I would like, ideas go unwritten daily &#8211; and I am not the busiest person around. Sure, I work 16 hours some days, and 12 others, and some [...]]]></description>
			<content:encoded><![CDATA[<p>It doesn&#8217;t take more than a quick look at this blog&#8217;s archive to see that bogging can seem to be hard. I don&#8217;t publish as regularly as I would like, ideas go unwritten daily &#8211; and I am not the busiest person around. Sure, I work 16 hours some days, and 12 others, and some Saturdays I hardly work at all. Yet I still don&#8217;t manage to get most of my daily ideas in to the blog. And even worse, I still don&#8217;t get many of my specifically project related ideas out to my reports. Sure, there are some short emails with a &#8220;think about this&#8221; theme, but too much gets left unsaid.</p>
<p>This is why I really like this post from Rachel Happe of The Social Organization titled &#8220;<a href="http://www.thesocialorganization.com/2008/06/executive-blogs-dont-need-to-be-difficult.html">Executive Blogs Don&#8217;t Need to be Difficult</a>.&#8221; Talk about a simple way to foster communication from the executive level &#8211; just a few sentences based on day to day conversations can do! (I wonder how powerful Twitter could be if it could live behind the firewall in large organizations &#8211; I imagine there would be a huge benefit to both executives and mid level employees)</p>
<p>The truth is, there are a lot of kinds of blogs, based on intended (or allowed) audiences &#8211; but it is still a format that offers benefits to the publishers and (potential) readers regardless of the context. It is no longer the format or the reach that is important &#8211; it is the fact that the tools are so readily available and so easy to use there is no excuse not to blog, at least for specific audience. For executives, there is no reason not to share a few thoughts each day &#8211; it can be a release, it can solicit help from unexpected sources, it can tell you who is tuned in and interested, and who is engaged enough to promote.</p>
<p>When it comes down to it, if you are an executive, you should blog (even if only available to an internal audience, though there are benefits to having an external blog too). And as Happe&#8217;s article points out, it doesn&#8217;t need to be a polished, marketing approved, 6,000 word dissertation &#8211; it should be short, real, and ask questions (and of course within the bounds of ethics and SEC regulations) &#8211; but it may be surprising the positive reactions and thoughts that come out of the regular posting of what may seem mundane.</p>
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		<title>The Curse of Knowledge</title>
		<link>http://www.outsidelook.com/2008/04/16/the-curse-of-knowledge/</link>
		<comments>http://www.outsidelook.com/2008/04/16/the-curse-of-knowledge/#comments</comments>
		<pubDate>Wed, 16 Apr 2008 04:13:36 +0000</pubDate>
		<dc:creator>Ben</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.outsidelook.com/?p=32</guid>
		<description><![CDATA[I really enjoy stories about people who bring a completely outside perspective to what appears to be an intractable problem (and thus the name of the blog and consulting service). One of the things that I notice time and again, even in myself, is the &#8216;curse of knowledge&#8217; &#8211; the tendency to lock in to [...]]]></description>
			<content:encoded><![CDATA[<p>I really enjoy stories about people who bring a completely outside perspective to what appears to be an intractable problem (and thus the name of the blog and consulting service). One of the things that I notice time and again, even in myself, is the &#8216;curse of knowledge&#8217; &#8211; the tendency to lock in to a myopic view of a problem or industry, and stop looking for solutions outside the traditional box.</p>
<p>It takes some effort and purposeful attention to get out of this view. I hate the phrase, but we need to &#8216;think outside the box&#8217; sometimes. This story <a href="http://www.cbsnews.com/stories/2008/04/10/60minutes/printable4006951.shtml">about John Kanzius</a>, a business executive and radio technician who comes up with a new potential method of treating cancer is a great example. The story is a bit sensational, but reading past that it is clear Mr. Kanzius took a problem, motivation, and ideas completely outside the accepted or expected and brought a new idea. It might not work, but then again it might.</p>
<p>We should always challenge ourselves to look at our day to day problems from a different angle, and try to apply our knowledge and experience to new problems.</p>
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		<title>Use Case for Decoupled Debit Cards</title>
		<link>http://www.outsidelook.com/2008/04/15/use-case-for-decoupled-debit-cards/</link>
		<comments>http://www.outsidelook.com/2008/04/15/use-case-for-decoupled-debit-cards/#comments</comments>
		<pubDate>Wed, 16 Apr 2008 01:52:10 +0000</pubDate>
		<dc:creator>Ben</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Banking]]></category>

		<guid isPermaLink="false">http://www.outsidelook.com/?p=30</guid>
		<description><![CDATA[There has been a fair bit of buzz around decoupled debit products (here is a good write up with many good links from Digital Money Forum). I just haven&#8217;t been able to figure out why people would take the time to get one. The points are a nice idea, but most people get those with [...]]]></description>
			<content:encoded><![CDATA[<p>There has been a fair bit of buzz around decoupled debit products (here is a good write up with many good links from <a href="http://digitaldebateblogs.typepad.com/digital_money/2008/04/connecting-debi.html">Digital Money Forum</a>). I just haven&#8217;t been able to figure out why people would take the time to get one. The points are a nice idea, but most people get those with a credit card, and more banks are beginning to offer points and rewards with their check cards. The user experience doesn&#8217;t seem any different (I don&#8217;t have one yet), it is a point of sale card that you use like any other. And, who needs another card in their purse or wallet?</p>
<p>I there is a good way to take advantage of decoupled debit, based on the same principle many people use with email (including myself) &#8211; single purpose accounts. Here&#8217;s an example, since I own my domain, and have unlimited forwarding emails I create a new email address for new sites I register for, and forward the messages to a main account (which for me is Gmail). This way I can remember my login, see where spam is coming from, filter messages from different service providers and just be more organized. I think decoupled debit could help with this too. Much like the good advice to have a card only for online purchases, a decoupled debit card (and more specifically, the card number) can be the single point for any recurring payments that you don&#8217;t want to change, so long as that is the only purpose that card number is used for. For example, put all magazine subscriptions, Netflix, newspaper subscription (people still have those?), whatever recurring card based payment that you want to go to the DDA account rather than credit card account. If your &#8216;normal&#8217; daily use check/debit card is compromised, lost or stolen, there is no need to reset all those recurring payments.</p>
<p>It would be really great if card issuers would give everyone two card numbers, one for only recurring, stable, relatively secure payments, and another, which is on the card that is used for day to day use at merchants, and maybe even a third, &#8216;high risk&#8217; number for online/card not present purchases &#8211; but all linked back to the same &#8216;master&#8217; account. This way, you wouldn&#8217;t need to get a new card if compromised online, wouldn&#8217;t need to change recurring payments if the card was lost, and wouldn&#8217;t need to manage multiple accounts &#8211; all activity &#8216;forwards&#8217; to one account. Decoupled debit might be one way to get closer to this. There has been some activity around single use/virtual/disposable card numbers which usually expire after a short period of time. These are effective for avoiding fraud in online purchases, but I think they are too limiting, there are too many issues if you want to try to return something, and creates an extra step in the purchasing process most consumers don&#8217;t want to deal with.</p>
<p>The financial services industry needs to continue evolving to support the way consumers wish to pay for goods and services, and consumers need flexibility, control, and convenience. This is tough, with competing needs, priorities, costs and profits, but we need to do it.</p>
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		<title>Improvements in Airport Security Screening</title>
		<link>http://www.outsidelook.com/2008/03/08/improvements-in-airport-security-screening/</link>
		<comments>http://www.outsidelook.com/2008/03/08/improvements-in-airport-security-screening/#comments</comments>
		<pubDate>Sat, 08 Mar 2008 21:28:34 +0000</pubDate>
		<dc:creator>Ben</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.outsidelook.com/2008/03/08/improvements-in-airport-security-screening/</guid>
		<description><![CDATA[&#8220;The government&#8230;expand an airport security program that creates special checkpoint lanes for families and &#8220;expert&#8221; travelers.&#8221; This is great news for everyone involved. Not as cool as, Clear, which is a must for any frequently traveler departing from a participating airport &#8211; but provides value to everyone. By asking travelers to self select in to [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.usatoday.com/news/nation/2008-03-05-tsa_N.htm?csp=34">&#8220;The government&#8230;expand an airport security program that creates special checkpoint lanes for families and &#8220;expert&#8221; travelers.&#8221;</a> This is great news for everyone involved. Not as cool as, <a href="http://www.flyclear.com/">Clear</a>, which is a must for any frequently traveler departing from a participating airport &#8211; but provides value to everyone. By asking travelers to self select in to family, intermediate and advanced/expert it is no surprise that all lines move faster and travelers are happier.</p>
<p>I can&#8217;t express how many times I&#8217;ve ended up behind a family of 4, shoes and liquids in one hand, laptop in the other, ready to speed through but wind up waiting for the family to do whatever it is they need to do. This new method being tested seems to work the way the freeway should &#8211; slower traffic keep right &#8211; and everyone moves faster.</p>
<p>Let&#8217;s hope more airports give this a try.</p>
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