Outside Look

Dear United, What’s Going On?

In November I switched my primary airline from Northwest to United, in part due to moving away from a Northwest hub, and in part because I was tired of the mediocre service. For the first few weeks I was quite happy. The service was generally good, and despite not having the Gold elite status, I was impressed by the better service from the flight attendants, gate crew and customer service people. Sadly, the honeymoon appears to be over. During the month of January I have had two canceled flig...

Let’s Talk Marketing Strategy

This week I bought a Blue-Ray player. I wanted a new DVD player, and thought it was time to go hi def rather than grab the old technology cheap. So, why did I buy Blue-Ray rather than the equally good HD-DVD format? Two very simple reasons: there 'appeared' to be more Blue-Ray titles available, and I could get 5 free titles out of the store, and 5 more free by mail (which isn't as good as it sounds as the titles are very limited by mail). It was really nice to see just a few days later that W...